BERN, Switzerland, December 7 /PRNewswire/ -- INTERSPORT, the world's leading Sports Retailer, is proud to announce its partnership agreement to cooperate with three major PUMA African Football Federations: Ghana, Ivory Coast and Cameroon.
In 2010, the eyes of the world will be turned to Africa thanks to the Orange Africa Cup of Nations and 2010 FIFA World Cup South Africa. This partnership agreement will enable INTERSPORT to capitalize on the increased attention that Africa and African Football will receive during the course of 2010.
INTERSPORT will activate its relationship through online and in store activities commencing at the start of the Orange Cup of Nations. The climax of the relationship will be the unique "African experience", which in partnership with PUMA, the leading sport lifestyle brand and a powerhouse in African football will bring together Ghana, Ivory Coast and Cameroon to Paris in preparation for the FIFA World Cup.
The sponsorship package will give INTERSPORT a strong communication platform. INTERSPORT branding will appear on boards, on the teams' equipments and all sponsors recognition materials, including interview backdrops at the training camp in Paris.
Franz Julen, the CEO of IIC INTERSPORT International Corp., states "INTERSPORT is proud to be the sponsor of Ghana, Ivory Coast and Cameroon as of today and until the end of the 2010 FIFA World Cup. Through this partnership, INTERSPORT further strengthens its position as the world-leading retailer in football. Furthermore this partnership will enhance our successful co-operation with PUMA."
Jochen Zeitz, Chairman and CEO of PUMA AG: "Through our strong ties with African Football PUMA has a home field advantage and we are thrilled to provide a strong marketing and communication campaign in partnership with INTERSPORT that will allow the European consumer to be part of the African experience."
IIC-INTERSPORT International Corp.
With a turnover of EUR 8.9 billion and more than 5'200 specialist sports stores in 37 countries, the INTERSPORT Group has further strengthened its position as the leader in the world's sporting goods market.
INTERSPORT & Puma AG
2009-12-07
categoria News