IOC awards Internet rights in China - for 2008 Olympics - to www.cctv.com
The International Olympic Committee (IOC) has announced on Tuesday (December 18, 2007) that CCTV.com (a subsidiary of Chinese broadcaster CCTV) has been awarded the internet and mobile platform exhibition rights within China for the Beijing 2008 Olympic Games.
No details about the deal was released, while the IOC said it selected CCTV.com because it could work closely with its television arm and fully exploit digital broadcast rights on a number of platforms.
“By granting digital rights to CCTV. com, the IOC believes CCTV.com’s digital team will work closely with the broadcast team at CCTV to develop joint executions across media platforms. This will ensure Chinese Olympic fans have access to the best possible Olympic coverage in 2008,” Richard Carrion, a member of the IOC’s TV rights and new media commission, was quoted as saying by an IOC statement.
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