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American Red Cross launches new interactive website to connect NASCAR fans with blood donations

WASHINGTON, April 24 /PRNewswire-USNewswire/ -- The American Red Cross
today launched Red Cross Racing, a new national campaign to recruit NASCAR
fans as blood donors and raise awareness of the need to give blood. Every
two seconds, someone in America needs blood.
    Race fans are now able to join the Donor Rewards Program by visiting
redcrossracing.com, an easy way to schedule blood donation appointments
online. The site also offers frequent donors the chance to get points,
which can be exchanged for Red Cross Racing gear, including caps, t-shirts,
jackets and limited edition die-cast cars. Race fans can also join Red
Cross Racing at one of the nine NASCAR races where a Red Cross trailer will
be on the midway. All participants who sign up between April 24 and October
1 are automatically entered into a sweepstakes for an all-expense-paid trip
for two to the race in Phoenix on November 9, 2008.
    Through the support of 3M and Roush Fenway Racing — two highly
respected organizations in the NASCAR motorsports world — the No. 16 Ford
Fusion will race this Sunday in Talladega, Ala. in a full paint scheme
featuring the Red Cross logo. The car will be driven by Red Cross Celebrity
Cabinet member and blood donor Greg Biffle.
    People can give blood up to six times a year, or every 56 days, yet
only about 37 percent of blood donors give more than once each year.
Through this national campaign, the Red Cross hopes to increase the number
of blood donations and to encourage people to give more often. The creation
of Red Cross Racing seeks to expand on the organization’s existing
successful partnerships within NASCAR.
    The No. 16 Ford Fusion will also feature the full Red Cross paint
scheme on November 9, 2008 during the Phoenix race. In both races Biffle
will wear a Red Cross-branded fire suit. In addition, the Red Cross logo
will be seen on the No. 16 Ford Fusion in eight other races this season.
    American Red Cross Car & Track Locations              At-Track Dates
    —————————————-              ————–
    Talladega, Ala.                                       April 25-27
    Loudon, N.H.                                          June 27-29
    Chicago, Ill.                                         July 11-12
    Brooklyn, Mich.                                       Aug. 15-17
    Richmond, Va.                                         Sept. 5-6
    Kansas City, Kan.                                     Sept. 26-28
    Charlotte, N.C.                                       Oct. 10-11
    Fort Worth, Texas                                     Oct. 31-Nov. 2
    Phoenix, Ariz.                                        Nov. 7-9

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